Theo Picadilly 364
Kowloon, Seoul, London, Tokyo, Las Vegas. Night falls over the cities. An odourless gas creeps through glass tubes and mixes with helium, krypton, argon, and xenon. A sudden discharge causes a bright light in the tubes. Bright colours erupt on the street walls and billboards: the glowing neon lights cast their glow on the faces of passers-by.
So do Mong Kok, Myeong-Dong, Piccadilly, Shinjuku, and Strip — the five models of Theo’s new Neon family. The frames’ warm glow and luminous colours make the eyes behind them shine during the day and in the dark. Theo makes you glow!
It started with a desire that couldn’t be denied any longer: It was 1987 and we were hungry. Hungry for a different pair of glasses. And we were fired up to get to work.
Together with Patrick Hoet (designer and anagram namesake of ‘Theo’) we decided to create original eyewear for our shops in Antwerp and Bruges.
The first Theo models launched made a bit of a splash and enthusiasm is contagious! Colleagues were soon asking whether they too could sell Theo in their shops. Little by little and country by country, Theo won over more hearts. This had an impact on us of course. It encouraged us to continue on our chosen path.
We were increasingly determined to design glasses that always incorporate a touch of humour, individuality and a certain edge. And we’ve stayed true to this vision.
After all, our goal has never changed. Together with the Theo optician, to offer the glasses-wearer an unforgettable experience.
Now, a good 25 years later, we are tremendously proud to be able to collaborate worldwide with a select group of individual opticians who have embraced Theo and who in turn, bring our love for design, originality and quality to their customers.
But our story doesn’t end here. Theo continues to grow into a platform where designers of all kinds (glasses, fashion, furniture, etc) can work in synergy with a small army of enthusiastic employees in our warehouse in Antwerp. The drive to keep on inspiring and surprising is simply in our DNA. That and our love for our fans. Theo (really) does love you.